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Hamadaya x ABC Cooking Studio 2025 Event: Dragon’s Palace – A Dragon Boat Festival WorkshopDate: 9–31 May 2025Venue: ABC Cooking Studio, The Gardens Mall For the second consecutive year, Hamadaya collaborated with ABC Cooking Studio to inspire home cooks through the joy of learning and the art of Japanese flavour. Throughout the year, Hamadaya Japanese Soy Sauce and Japanese Oyster Essence Sauce were featured in all cooking classes — allowing members to experience firsthand how these versatile sauces elevate everyday dishes with depth and umami. As part of this partnership, a special themed workshop — “Dragon’s Palace” — was curated to celebrate the Dragon Boat Festival. Participants learned to prepare three festive delights: Glutinous Rice Dumpling (Bak Zhang), Alkaline Dumpling (Kee Zhang), and Fried Taro Puff (Wu Kok). The classes combined festive tradition with modern culinary creativity, reflecting Hamadaya’s philosophy of connecting people through food and culture. The sessions were filled with laughter and excitement, as members enjoyed hands-on cooking in a warm and lively atmosphere. Hamadaya also invited long-term recipe content creators Cathy and Yomii to join one of the workshops, sharing their unique perspectives and inspiring more creative ways to use Hamadaya sauces in home cooking. It was a delightful month celebrating both tradition and taste — where festive heritage met Japanese craftsmanship, creating moments of joy and connection around the kitchen table. 📸 ABC Cooking Studio recap: https://www.instagram.com/p/DJRD1itJRfR/ 📸 Cathy recap: https://www.instagram.com/p/DKGfBxZTdR8/ 📸 Yomii recap: https://www.instagram.com/p/DJggqXuxQEE/

BlackCamp My GroundZero 3.0 Date: 10–12 October 2025Venue: Zakka Campsite, Lot 55A, Jalan Habu, 39200 Ringlet, Pahang Hamadaya joined BlackCamp My GroundZero 3.0, an outdoor camping event organised by Black Camp MY.Set against the cool and scenic backdrop of Cameron Highlands, the gathering brought together around 70 families — each with their signature black tents, outdoor gear, and a strong sense of community and adventure. Over the weekend, Hamadaya had the chance to connect deeply with campers through a series of engaging activities, including the Campsite Cook-Off Contest, Battle of the Chefs, and Campfire Story Session — as well as two evenings of sampling sessions: the first night featuring comforting Oden Hotpot, and the second night with Japanese Curry. The Battle of the Chefs was particularly impressive, with 20 groups cooking side by side in nature — creatively preparing Enoki Beef Rolls in their own styles, showcasing unique techniques and beautiful plating. In the cozy, misty weather of Cameron Highlands, Hamadaya’s Japanese Oden Soup Base and Spicy Oden Soup Base brought warmth and comfort to the campers, earning heartfelt compliments for both taste and convenience. Meanwhile, the Japanese Curry, with its natural sweetness from apple purée and gentle spiciness, was a clear favourite among children — many coming back for second servings! We truly enjoyed the vibrant Black Camp vibes and are grateful to welcome many new fans of Hamadaya through this memorable event — a weekend of good food, genuine smiles, and shared moments under the highland sky. 🌿 📸 Battle of the Chefs recap: https://www.instagram.com/p/DPtY6xSk8q1/?hl=en 📸 Campsite Cook-Off contest grand prize winner: https://www.instagram.com/p/DPqVopKAeKl/?hl=en

Malaysia Camp Fest 2025 Date: 12–16 September 2025Booth Activation: 13–15 September 2025, 10:00 AM – 7:00 PMVenue: Camp Lù Yīng, Kampung Bukit Tinggi, 28750 Bentong, Pahang Hamadaya joined hands with Woh Hup at Malaysia Camp Fest 2025, bringing delicious flavours to the great outdoors and adding a tasty twist to the camping experience. Held amidst scenic greenery, the event featured camping and car camping, live concerts (with performances by Jie Ying, Daniel Sher, and Hael Husaini), a bustling bazaar, archery, and many other outdoor activities celebrating the spirit of connection and adventure. At the Hamadaya & Woh Hup joint booth, visitors enjoyed flavourful sampling trials, including Oden and Spicy Oden Soup, Japanese Curry, and air-fried chicken coated with Soy Garlic, Teriyaki, and Yakiniku sauces. Campers also savoured Woh Hup’s range of non-fried instant noodles such as Dried Shanghai Scallion Noodles, Dried Shanxi Spicy Oil Noodles, Dried Chilli Shrimp Noodles, and Dried Shiitake Mushroom Noodles. Alongside exclusive event promotions offering great deals on Hamadaya’s ready-to-cook sauces and soup bases and Woh Hup instant noodles, shoppers who spent RM20 and above received a limited-edition Hamadaya Oden Buddy blind envelope — a fun collectible that brought a touch of playfulness to the camping mood. To add more excitement, the booth also featured mini games such as ring toss and tic-tac-toe, where participants tested their skill and luck to win Hamadaya sauces or Woh Hup instant noodles. The joint participation aimed to strengthen brand visibility and encourage product trials in a lifestyle-driven camping environment, engaging families and outdoor enthusiasts through immersive, food-inspired brand experiences. This time, Hamadaya also collaborated with Kemsite Café SS2, featuring their signature Japanese Curry Tori Karaage Don made using Hamadaya Japanese Curry Sauce. The collaboration allowed campers to savour the classic Japanese comfort food, perfectly matching the cozy mountain vibes and outdoor spirit of the event. It was a truly fun and cozy experience, blending nature, good food, and warm connections — bringing Hamadaya and Woh Hup flavours closer to the hearts of campers. 📸 Recap the event: https://www.instagram.com/p/DOkTXDKktNY/?img_index=1

Bon Odori 2025 Sunway City Kuala LumpurDate: 12–13 July 2025Time: 4:00 PM – 11:00 PMVenue: Open Carpark, Sunway City Kuala Lumpur (Opposite Sunway Resort Hotel)Organisers: Sunway City Kuala Lumpur • The Japan Club of Kuala Lumpur • The Japanese School of Kuala Lumpur • Embassy of JapanSupported By: The Japanese Chamber of Trade & Industry Malaysia • Tourism Selangor • Majlis Bandaraya Subang Jaya • Polis Diraja MalaysiaMarket Partner: Pingmin Market📸 Recap the event: https://instagram.com/p/DMB2bYOSgrY/ LaLaport Bukit Bintang City CentreDate: 26–27 July & 2–3 August 2025Time: 2:00 PM – 10:00 PMVenue: Central Rooftop Garden, Level 4, LaLaportOrganiser: LaLaport Bukit Bintang City Centre📸 Recap the event: https://instagram.com/p/DMmup2ERJRK/ Hamadaya brought the warmth of Japanese comfort food to Bon Odori 2025, joining both Sunway City Kuala Lumpur and LaLaport Bukit Bintang City Centre celebrations. Visitors experienced the joyful matsuri spirit with delicious food, lively performances, and hands-on cultural activities. At the Hamadaya booth, guests enjoyed flavorful sampling trials, including Oden and Spicy Oden Soup, Japanese Curry, and air-fried chicken coated with Soy Garlic, Teriyaki, and Yakiniku sauces. Exclusive event promotions offered great deals on Hamadaya’s ready-to-cook sauces and soup bases. With every purchase of any Ready-to-Cook Sauce + Oden Soup Base, visitors received a limited edition ✨Oden Buddy✨ blind envelope—each one featuring a quirky name and personality! From the soft-hearted Puffy-san, cheerful Trio Bath Buddies, and energetic Momo Bros, to dreamy Tamago-chans, shiny Shii-chans, half-shy Sunny Oden, and the rare guest Gentei Shii-chan—collecting them became a fun matsuri challenge for many. At LaLaport Bon Odori, Hamadaya also set up an instagrammable “Jelly Cat” booth, where participants could collect the full Oden Buddy set and immerse themselves in a charming oden cart experience, blending playfulness with Japanese culinary culture.

Nihon Matsuri 2024 Date: 25–28 July & 1–4 August 2024Time: 4:00 PM – 11:00 PMVenue: Car Park B, Bukit Jalil Stadium Hamadaya participated in Nihon Matsuri 2024, marking its first-ever outdoor event in Malaysia, celebrating Japanese culture and flavors under the stars at Bukit Jalil Stadium. Visitors were greeted with a scenic bamboo arch walkway, leading to festive attractions such as the largest inflatable Maneki Neko, Maneki Neko wall, Ema wishing wall, and Sasakazari decorations, creating a truly immersive matsuri atmosphere. Over 480 lucky visitors redeemed Hamadaya vouchers from the Nihon Matsuri Gift Tower, each receiving a pack of Hamadaya’s signature ready-to-cook sauces: Japanese Curry Sauce, Soy Garlic Sauce, Teriyaki Sauce, or Yakiniku Sauce. At the Hamadaya booth, guests enjoyed flavorful sampling trials, including Oden and Spicy Oden Soup, Japanese Curry, and grilled chicken infused with Teriyaki and Yakiniku sauces. Exclusive event promotions offered great deals on Hamadaya’s range of ready-to-cook sauces, soup bases, soy sauces, and oyster sauce sets, complemented by special gifts with purchase—from adorable Neko hand fans and kitchen towels to sauce plates and PP woven bags. In collaboration with Jasmine Sushi Rice, guests also enjoyed Chicken Teriyaki Onigiri, made using Hamadaya Teriyaki Sauce at the Jasmine booth—a delicious blend of Japanese taste and local creativity. 📸 Recap the event: https://instagram.com/p/C94fhmtKKPF/

Honoured with the Monde Selection Gold Quality Award for 2024 The 63rd Edition of Monde Selection’s Quality Awards was completed in 2024 and the jury has highlighted Hamadaya Japanese Oyster Essence Sauce to be of high quality.   The Monde Selection’s Quality Awards are widely recognized as a mark of distinction that garners recognition and trust from consumers worldwide. It indicates to consumers the excellent level of quality of a food product.   ’When consumers see the Monde Selection Quality Award label, they receive confirmation and assurance that they are selecting a product of high caliber,’ states Mr. Louis Poot Baudier, the Managing Director at Monde Selection.   A panel of experts selected by Monde Selection subjected each product to a thorough evaluation process, adhering to stringent criteria.The Monde Selection award is a testament to the caliber of Hamadaya Japanese Oyster Essence Sauce in the class of food products. Established in Belgium in 1961 and represented in almost 90 countries, Monde Selection stands as the foremost authority in the quality assessment of food products. With unequaled expertise and a legacy of excellence, it is one of the oldest and most distinguished institutes conducting rigorous evaluations based on organoleptic and scientific parameters. Annually, thousands of food products strive to attain the prestigious Monde Selection Quality Award, emphasizing its unrivaled status in the industry.   The evaluation procedure meticulously considers a spectrum of factors, including sensory qualities such as taste, aroma, texture, flavor, and sensations in the mouth, along with other pivotal parameters relevant to consumers. Monde Selection relies on the collaboration of eminent professionals, including Michelin chefs, Euro-Toques representatives, members of the Mastercooks of Belgium, the Académie Culinaire de France, globally acclaimed pastry and chocolate makers and specialized gastronomical critics.   The outcome of this meticulous evaluation culminates in the judgment of a food product’s quality level. Food products achieving a minimum score of 60% are bestowed with a prestigious quality label by the Monde Selection jury.   Mr Dimitri Delloye, Managing Director of Monde Selection, emphasizes: “At Monde Selection, we place paramount importance on the precision and integrity of our product assessments. Our jury members are rigorously selected from outside our organization, chosen for their impeccable professional qualifications, specialized expertise, extensive experience, and absolute independence.”   Source : www.monde-selection.com

Hamadaya Jalin Kerjasama Dengan Apom Hasilkan T-shirt Edisi Terhad Hamadaya, jenama sos Jepun di pasaran Malaysia yang pernah memenangi pelbagai anugerah bekerjasama dengan jenama kedai barangan budaya popular (pop culture) Malaysia, APOM, sempena sambutan Hari Malaysia.   Tujuan kerjasama ini adalah untuk memberi penghormatan kepada rakyat Malaysia yang berminat pada masakan dan kebudayaan Jepun. Bagi tujuan ini, Hamadaya dan APOM melancarkan dua rekaan kemeja-T edisi terhad eksklusif yang menggambarkan minat rakyat Malaysia terhadap makanan dan budaya Jepun. Baju ini menampilkan kreativiti eksklusif APOM dan mainan kata (wordplay) yang lucu, yang sinonim dengan keunikan jenama tersebut.   Bagi mewakili semangat budaya popular Malaysia, salah satu daripada reka bentuk kemeja-T yang dikeluarkan memberi penghormatan kepada budaya makan di kedai mamak yang digemari rakyat Malaysia. Rekaan tersebut menampilkan gambaran hidangan sarapan pagi yang terkenal di negara ini: telur separuh masak, bertemankan sebotol kicap Hamadaya.   Satu lagi reka bentuk kemeja-T menampilkan gambaran semangkuk ramen yang lazat, dengan kicap Hamadaya sebagai daya tarikan utama. Disulam slanga Malaysia, rekaan tersebut juga menampilkan istilah “lah men” sebagai mainan kata bagi menggantikan perkataan “ramen.” Pengeluaran kemeja-T edisi terhad ini menzahirkan budaya Malaysia yang kaya dan kecintaan rakyat Malaysia yang tidak berbelah bagi kepada makanan, sempena Hari Malaysia.   Naib Presiden Pemasaran Hamadaya, Lili Ho berkata, “Kami sentiasa berusaha bersungguh-sungguh untuk memperkenalkan produk Hamadaya kepada audiens baharu dan menggalakkan mereka menggunakan sos kami dalam masakan dan hidangan mereka. Bezanya kali ini, kami adunkan cita rasa Hamadaya dengan keseronokan dan keriangan budaya popular Malaysia menerusi kerjasama dengan APOM, sebuah jenama kelahiran Malaysia. Kami bekerjasama dan menghasilkan kemeja-T edisi terhad ini bagi membolehkan rakyat Malaysia mempamerkan kecintaan mereka terhadap masakan Jepun dengan cara yang kreatif tetapi bergaya.”   Sementara itu, Pengurus Besar & Rakan Kongsi APOM, Joanne Yong, berkata, “Sebagai jenama Malaysia, kami berbangga dengan penghasilan cenderamata yang diselitkan dengan mainan kata yang lucu dan disukai ramai. Kali ini, kami menampilkan salah satu perencah kegemaran Malaysia iaitu kicap. Kami ingin menarik perhatian audiens kami, dan kami kekal komited untuk mencuba pelbagai konsep reka bentuk yang inovatif untuk menggembirakan pelanggan kami yang dihargai.”   Hamadaya dan APOM berharap kerjasama ini akan menginspirasikan jenama tempatan lain untuk turut sama menghargai kekayaan budaya dan warisan negara terutama sekali makanan Malaysia menerusi pelbagai cara kreatif. Kemeja-T edisi terhad ini dijual pada harga RM50 setiap satu dan boleh didapati di ‘The APOM Store @ KLCC’ dalam tempoh yang terhad!   Tentang Hamadaya Diasaskan pada 1818 di Kumamoto, Jepun, Hamadaya berbangga dengan tradisi dan warisannya. Menggunakan resipi rahsia turun-temurun yang telah teruji selama 200 tahun, pakar pembuat kicap generasi ketujuh Hamadaya, Hironari Hamada memastikan pembuatan kicap-kicap Hamadaya tetap menghasilkan aroma dan rasa yang tiada tolok bandingnya dengan menggunakan ramuan asas yang unggul dan berkualiti tinggi.   Di Malaysia, Hamadaya menawarkan tiga (3) jenis kicap: Kicap Soya Premium, Kicap Perasa, dan Kicap Kurang Garam, dan satu (1) jenis sos tiram: Sos Pati Tiram serta dua (2) jenis bes untuk sup iaitu Sup Oden dan Sup Oden Pedas.   Kicap-kicap dan sos yang diiktiraf pada peringkat antarabangsa (oleh Monde Selection dan International Taste Institute) ini dperakukan halal dan sedia untuk terus digunakan. Proses penyeduhan secara semula jadi yang digunakan menjadikan ia pilihan utama dalam kalangan cef-cef terkemuka. Hamadaya menghidangkan perisa Jepun yang asli kepada dunia menerusi kicap soya dan sos tiram premiumnya.   Tentang APOM APOM (A Piece of Malaysia) ialah kedai budaya popular tempatan yang meraikan Malaysia dalam cara yang dekat di hati rakyat Malaysia, dengan pelbagai barangan dan cenderamata lucu dan unik tentang budaya Malaysia. Kedai Apom terletak di Suria KLCC, Bangsar Village 1, Pasar Seni dan secara dalam talian di www.apom.my.   Source: https://inspirasimediaonline.com/2023/09/22/hamadaya-jalin-kerjasama-dengan-apom-hasilkan-t-shirt-edisi-terhad/

Hamadaya And APOM Unveil Exquisite Limited Edition T-Shirts Celebrating Malaysians’ Passion For Japanese Cuisine! Hamadaya, Malaysia’s award-winning Japanese sauce brand has collaborated with the Malaysian culture store brand, APOM, in conjunction with Hari Malaysia celebration and to pay homage to Malaysians’ profound admiration for Japanese cuisine and culture. Together, they are launching  two exclusive limited edition t-shirt designs that artfully depict Malaysians’ fondness for Japanese food and culture. These shirts feature APOM’s signature creativity and clever wordplay, aligning seamlessly with the brand’s unique style.   To authentically represent the Malaysian essence, one t-shirt design pays homage to Malaysia’s beloved mamak culture, featuring a depiction of the country’s renowned breakfast dish: half-boiled eggs, accompanied by a bottle of Hamadaya’s soy sauce. The other design showcases a mouthwatering bowl of ramen, with Hamadaya’s soy sauce taking centre stage. Adding a touch of Malaysian slang, the design playfully incorporates the term “lah men” as a clever play on words for “ramen.” The release of these limited edition t-shirts truly captures the rich Malaysian culture and their unwavering love for gastronomy, perfectly aligning with the spirit of Hari Malaysia. Lili Ho, VP of Marketing of Hamadaya said, “We’ve always been dedicated to introducing Hamadaya products to new audiences and encouraging them to include our sauces in their culinary or cooking journey. But this time, instead of growing some room in our customers’ stomach with a taste of Hamadaya, we’ve partnered with APOM, a beloved Malaysian brand known for infusing fun and excitement into Malaysian culture. Together, we’ve created these limited edition t-shirts, allowing Malaysians to proudly showcase their love for Japanese cuisine in a playful and stylish manner.”    Meanwhile, Joanne Yong, General Manager & Partner of APOM said, “As a Malaysian brand, we take pride in our ability to craft souvenirs infused with relatable and clever puns, and this time we are featuring one of Malaysia’s beloved condiments, soy sauce. Our aim is to captivate our audience’s attention, and we remain committed to exploring innovative design concepts to delight our valued customers.” Hamadaya and APOM both hope that this collaboration inspires other local brands to pay tribute to the richness of Malaysia’s culture, heritage and especially food in various creative ways. The limited edition T-shirts are priced at RM50 each and available at APOM’s retail store in KLCC for a limited time only!   Source: https://thestoly.com/2023/09/hamadaya-and-apom-unveil-exquisite-limited-edition-t-shirts-celebrating-malaysians-passion-for-japanese-cuisine/ Source: https://www.facebook.com/thestorydaily/posts/pfbid02eR7wLMmED2EEDavJcGSJjE255mk3aafopifFmr5fe8wsFsmLB9ti9YviiB6Zk4AMl

Hamadaya & Apom Pay Tribute to Hari Malaysia with Limited Edition T-Shirts Hamadaya, the award-winning Japanese sauce brand, has partnered with the Malaysian Culture Brand, APOM, to mark the occasion of Hari Malaysia by releasing two exquisite limited edition T-shirts. These T-shirts artfully capture the essence of Malaysian diversity and our love for Japanese food and culture.   Limited Edition T-shirts One of the T-shirts pays homage to Malaysia’s beloved Mamak culture, featuring an illustration of the iconic hard-boiled eggs – a popular breakfast dish. The other T-shirt blends Japanese food aesthetics with a Malaysian twist, playfully incorporating the term ‘lah-men’ (a slang term for ramen in Malaysia). Together, these T-shirts perfectly embody the spirit of Hari Malaysia. Joanne Yong, General Manager & Partner of APOM, expressed her pride in crafting souvenirs infused with relatable and clever puns. “This time,” she added, “we featured one of Malaysia’s beloved condiments: soy sauce. We remain committed to exploring innovative design concepts to delight our valued customers.”   Both brands aspire to inspire other local businesses to pay homage to Malaysia’s rich culture, heritage, and culinary traditions through creative expressions.   Price Each T-shirt is priced at RM50 and available for a limited time exclusively at APOM’s retail outlets at KLCC. Grab yours while stocks last!   Source: https://glitz.beautyinsider.my/hamadaya-apom-pay-tribute-to-hari-malaysia-with-limited-edition-t-shirts/

Bila Rasa Jepun Bertemu Slanga Malaysia Uniknya Malaysia bukan sahaja pada masyarakat majmuknya, tetapi juga pada perpaduan bahasa a.k.a slanga yang mewarnai perbualan harian sesama kita.  Mengambil semangat Hari Malaysia, Hamadaya dan APOM bekerjasama untuk memberi penghormatan kepada minat mendalam rakyat Malaysia terhadap masakan dan kebudayaan Jepun dengan dua rekaan kemeja-T edisi terhad eksklusif. Reka kata pada kemeja-T ini menampilkan kreativiti eksklusif APOM dan mainan kata (wordplay) yang lucu, sinonim dengan keunikan jenama tersebut.   Salah satu daripada reka bentuk kemeja-T yang dikeluarkan memberi penghormatan kepada aktiviti kegemarani rakyat Malaysia, budaya makan di kedai mamak! Rekaan tersebut menampilkan gambaran hidangan telur separuh masak, bertemankan sebotol kicap Hamadaya. Satu lagi reka bentuk kemeja-T menampilkan gambaran semangkuk ramen yang lazat, dengan kicap Hamadaya sebagai daya tarikan utama dan disulam slanga Malaysia, “lah men”!  “Kami sentiasa berusaha bersungguh-sungguh untuk memperkenalkan produk Hamadaya kepada audiens baharu dan menggalakkan mereka menggunakan sos kami dalam masakan dan hidangan mereka. Bezanya kali ini, kami adunkan cita rasa Hamadaya dengan keseronokan dan keriangan budaya popular Malaysia menerusi kerjasama dengan APOM, sebuah jenama kelahiran Malaysia. Kemeja-T edisi terhad ini membolehkan rakyat Malaysia mempamerkan kecintaan mereka terhadap masakan Jepun dengan cara yang kreatif dan penuh bergaya,” ujar Naib Presiden Pemasaran Hamadaya, Lili Ho. Sementara bagi APOM, Pengurus Besar & Rakan Kongsi APOM, Joanne Yong, berkata, mereka berbangga dengan penghasilan cenderamata yang diselitkan dengan mainan kata yang lucu dan disukai ramai.    “Kali ini, kami menampilkan salah satu perencah kegemaran Malaysia iaitu kicap. Kami ingin menarik perhatian audiens dan kami kekal komited untuk mencuba pelbagai konsep reka bentuk yang inovatif untuk menggembirakan pelanggan kami yang dihargai.” Hamadaya dan APOM berharap kerjasama ini akan menginspirasikan jenama tempatan lain untuk turut sama menghargai kekayaan budaya dan warisan negara terutama sekali makanan Malaysia menerusi pelbagai cara kreatif. Kemeja-T edisi terhad ini dijual pada harga RM50 setiap satu dan boleh didapati di ‘The APOM Store @  KLCC’ dalam tempoh yang terhad!   Source: https://rajalepak.com/2023/09/25/bila-rasa-jepun-bertemu-slanga-malaysia/ Source: https://m.facebook.com/story.php?story_fbid=634078558867764&id=100067968760458&mibextid=qC1gEa Source: https://www.instagram.com/p/CxfaTW7B2cv/?igshid=MWZjMTM2ODFkZg==