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Date: 12–16 September 2025
Booth Activation: 13–15 September 2025, 10:00 AM – 7:00 PM
Venue: Camp Lù Yīng, Kampung Bukit Tinggi, 28750 Bentong, Pahang
Hamadaya joined hands with Woh Hup at Malaysia Camp Fest 2025, bringing delicious flavours to the great outdoors and adding a tasty twist to the camping experience.
Held amidst scenic greenery, the event featured camping and car camping, live concerts (with performances by Jie Ying, Daniel Sher, and Hael Husaini), a bustling bazaar, archery, and many other outdoor activities celebrating the spirit of connection and adventure.
At the Hamadaya & Woh Hup joint booth, visitors enjoyed flavourful sampling trials, including Oden and Spicy Oden Soup, Japanese Curry, and air-fried chicken coated with Soy Garlic, Teriyaki, and Yakiniku sauces. Campers also savoured Woh Hup’s range of non-fried instant noodles such as Dried Shanghai Scallion Noodles, Dried Shanxi Spicy Oil Noodles, Dried Chilli Shrimp Noodles, and Dried Shiitake Mushroom Noodles.
Alongside exclusive event promotions offering great deals on Hamadaya’s ready-to-cook sauces and soup bases and Woh Hup instant noodles, shoppers who spent RM20 and above received a limited-edition Hamadaya Oden Buddy blind envelope — a fun collectible that brought a touch of playfulness to the camping mood.
To add more excitement, the booth also featured mini games such as ring toss and tic-tac-toe, where participants tested their skill and luck to win Hamadaya sauces or Woh Hup instant noodles.
The joint participation aimed to strengthen brand visibility and encourage product trials in a lifestyle-driven camping environment, engaging families and outdoor enthusiasts through immersive, food-inspired brand experiences.
This time, Hamadaya also collaborated with Kemsite Café SS2, featuring their signature Japanese Curry Tori Karaage Don made using Hamadaya Japanese Curry Sauce. The collaboration allowed campers to savour the classic Japanese comfort food, perfectly matching the cozy mountain vibes and outdoor spirit of the event.
It was a truly fun and cozy experience, blending nature, good food, and warm connections — bringing Hamadaya and Woh Hup flavours closer to the hearts of campers.
📸 Recap the event: https://www.instagram.com/p/DOkTXDKktNY/?img_index=1